Blaze Engages Passionate Fan Base with New Loyalty Program

Blaze Pizza is diving into the mobile space, launching a new mobile app in conjunction with its new loyalty program. The company has already built a substantial following on Instagram, Facebook, and Twitter, and hopes to engage this fan base with a digital hub for all things Blaze.
 
Blaze is a pizza parlor, but it’s certainly not a typical carryout experience. Guests are invited to build their own pizzas from the ingredients available; a process that will feel familiar to fans of Chipotle or Subway.  From there, the pizza is put in a specially designed oven capable of cooking the crispy-style pizza in only three minutes.
 
The app offers a wide array of features in addition to the loyalty program, including:
 

  • Online ordering, including payment
  • GPS-powered location services, allowing customers to find their nearest Blaze Pizza
  • Nutrition calculator in which guests can build their own virtual pizza, with information regarding calories and nutrients
 
Blaze Pizza was founded only three years ago in Irvine, CA, but quickly expanded from there. In less than four years, the brand has expanded to 116 locations, and has a blueprint to open its 1,000th location before its 10th birthday.
 
The loyalty program uses a transaction-based model, with guests earning a free pizza for every 10 “flames,” earned once per visit. The concept was developed with extensive input from fans on social media, who were looking for a way to be rewarded and recognized as loyalty customers. To go along with the company’s existing social networks, Blaze recently launched its own Snapchat account.
 
“We’re a young company, but already we have hundreds of thousands of fans on social media and had over a hundred thousand online orders last year alone, so we certainly recognize the importance of technology in our business,” says Jim Mizes, president and COO of Blaze Pizza. “Guests today want to be part of the conversation, and be able to order, pay, and earn loyalty from their phones. Now, we have the tool in place to make this easy.  We’re thrilled with the initial response the app has received.”

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