Loyalty360 Member Profile

After successfully relaunching its AMC Stubs loyalty program last summer, AMC Theatres now embarks on a new brand alignment, incorporating theatres recently acquired from Carmike into the AMC brand. According to the company website, during the...Read More

Last year, ICLP released a study that said only 14 percent of U.S. consumers are devoted to their favorite brands, meaning that 86 percent are inclined to “cheat” by engaging and shopping with competitors. That trust factor is a the...Read More

Two months ago, McDonald’s CEO Steve Easterbrook spoke of 2016 as a year of "purposeful change" that reinforced the iconic company’s foundation as it prepared to “prioritize initiatives so we can further accelerate our...Read More

Social channels are becoming a huge customer engagement vehicle for Caesars Entertainment Corporation. As such, Michael Marino, senior vice president of loyalty and digital at Caesars, told Loyalty360 that there has been a major shift in focus to...Read More

Robert Kobek, president of CustomerCount, a cloud-based customer feedback management system, knows how crucial listening to customers is for any brand to forge true customer loyalty. CustomerCount recently partnered with Five9, a leading provider...Read More

Creating emotional moments with customers is akin to striking gold for loyalty marketers. Consumer loyalty and, ultimately, brand advocacy are triggered by emotional moments that sustain a perpetual and memorable customer experience. Loyalty360...Read More

Despite sales increases in the fourth quarter and full fiscal year, Kroger CEO Rodney McMullen was disappointed by the company’s identical supermarket sales number in the fourth quarter and performance on several other KPIs, including FIFO...Read More

At the recent American Advertising Awards (ADDYs), Kobie Marketing, a global leader in loyalty and rewards program design, management, and consulting, earned 12 ADDYs from the American Advertising Federation (AAF) Tampa Bay, including a GOLD for...Read More

When you have a winning combination, as Enterprise Rent-A-Car does with its Enterprise Plus loyalty program, why not avail it to more people? Well, Enterprise Rent-A-Car has done just that as it has expanded its highly successful Enterprise Plus...Read More

As Julia Stewart stepped down on Wednesday from her post as CEO of DineEquity, which owns IHOP and Applebee’s restaurants, officials are confident in long-term brand loyalty amid challenging retail times. Stewart coordinated the merger of...Read More