Despite sales increases in the fourth quarter and full fiscal year, Kroger CEO Rodney McMullen was disappointed by the company’s identical supermarket sales number in the fourth quarter and performance on several other KPIs, including FIFO operating margin and return on invested capital, which were driven by the deflationary environment.
“Kroger is always focused on executing against our long-term strategy,” McMullen said during the company’s recent earnings call. “We are lowering cost to invest those....