Two months ago, McDonald’s CEO Steve Easterbrook spoke of 2016 as a year of "purposeful change" that reinforced the iconic company’s foundation as it prepared to “prioritize initiatives so we can further accelerate our momentum.”
Despite a 1.3 percent drop in comparable sales last year, 2016 marked the company’s strongest year of global comparable sales since 2011. Prioritizing growth initiatives to elevate the customer experience is what McDonald’s plans to do this year.
On March 1....