Loyalty360 Member Profile

A little more than two years ago, Coca-Cola revamped its My Coke Rewards loyalty program but received some negative comments posted by members, including remarks about a series of social challenges required to earn heightened status. Fast forward...Read More

When Arthur Peck became CEO at Gap two years ago, he knew the company’s performance wasn’t where it needed to be. “We knew that we were in an industry that was changing dramatically,” he said during the company’s...Read More

Personalization and customer experience are intertwined in the world of loyalty, yet many brands still face challenges in achieving this goal that, ultimately, leads to increased engagement. In its latest Q4 benchmark report, “The Mobile...Read More

Ease of use and simplicity are key attributes for any brand seeking customer engagement and customer loyalty. For a brand that has made a name for itself through innovation and simplicity for its customers, Allstate Insurance added a new customer...Read More

With a total of 2,278 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico, Home Depot is as familiar a name in retail home goods as any...Read More

As Terry J. Lundgren, Macy’s CEO since 2003 and Chairman since 2004, readies himself to leave the company, he is hopeful that the venerable retailer can bounce back and show its resiliency like it so often has exhibited in the past...Read More

The topics of personalization and customer loyalty are quite often linked, but the impact one has on the other is sometimes elusive for brands. Loyalty360 caught up with Misia Tramp, vice president customer experience strategy & insights for...Read More

When Denny Marie Post, CEO of Red Robin Gourmet Burgers and Brews, talked about the company’s fourth-quarter fiscal performance on Tuesday, she touched on a seemingly small, but very relevant point that could heighten customer engagement and...Read More

In 2017, the process of fine-tuning customer loyalty programs will be a prime objective for many brands, especially since an effective loyalty program can be a key market differentiator. Several senior management officials at Comarch offered...Read More

Simplicity in a loyalty program is a major attribute and attraction for customers. Just ask Chevron. Albertsons Cos. LLC and Chevron Products Co., a division of Chevron U.S.A. Inc., have expanded their popular Gas Rewards loyalty program to even...Read More