After successfully relaunching its AMC Stubs loyalty program last summer, AMC Theatres now embarks on a new brand alignment, incorporating theatres recently acquired from Carmike into the AMC brand.
According to the company website, during the next few months all Carmike theatres will be re-branded to be part of the AMC family of theatres. Every conversion will include AMC signage on the theatre’s exterior. These locations will be converted to their new brands on a rolling schedule between now and June.
Once the brand....