Last year, ICLP released a study that said only 14 percent of U.S. consumers are devoted to their favorite brands, meaning that 86 percent are inclined to “cheat” by engaging and shopping with competitors.
That trust factor is a the core of customer loyalty, especially among women, according to a new study from Womenkind and SheSpeaks. More than 2,100 women were surveyed and more than 80 percent claim to distrust the news media, citing “inadequate fact checking” and “political bias" as the primary....