Loyalty360 Member Profile

Kevin Akeroyd became global CEO at Cision last August and he is supremely excited about the company’s launch of its new integrated platform, the Cision Communications Cloud™. The new offering, which launched in October, is the...Read More

Everyone wants a more connected, more seamless customer experience. So many brands that Loyalty360 talks to daily want and aspire to this kind of simplicity and seamlessness. Yet, despite all the talk, marketers are not keeping pace with consumer...Read More

Listening to customers will always keep you on the right path to brand loyalty. Launched in 1992, the AIR MILES Reward Program is one of the best ways to get rewards in Canada. With more than 11 million active Collector Accounts, approximately...Read More

Plenti, the first U.S.-based coalition loyalty program, welcomed its first grocer partner this week: Southeastern Grocers LLC, the parent company of popular chains BI-LO, Fresco y Más, Harveys, and Winn-Dixie. Plenti will be introduced in these...Read More

Regions Bank has received its fair share of customer experience accolades, and its most recent are notably significant: According to the 2017 Temkin Experience Ratings, Regions Bank is the highest ranked bank in the U.S. The 2017 ratings...Read More

Relevancy. Customer Engagement. Customer Experience. Customer Loyalty. The message to loyalty marketers is all about relevancy, the linchpin to sustainable customer loyalty. Loyalty360 caught up with Ron Orgiefsky, managing director at emnos, to...Read More

Wouter Meeuwisse is the CEO and founder of Stampwallet, a company founded in 2014 in Curacao, a Caribbean island near the coast of Venezuela. Stampwallet is a smart wallet for customer loyalty cards and it’s a loyalty and marketing platform...Read More

A successful and sustainable loyalty program offers the right mix of desirable rewards as an essential ingredient. Desirable rewards are especially attractive and useful for credit card, travel, and hospitality, and wellness programs, which have...Read More

Two years ago, Vera Bradley CEO Rob Wallstrom talked about customer engagement as a critical strategic priority, along with generating brand awareness, evolving brand perception, driving store and site visits, and inspiring brand engagement...Read More

As Vito Corleone said in the 1972 classic film, The Godfather, “I’m gonna make him an offer he can’t refuse.” Well, if brands follow that same mantra, brand loyal shoppers can be swayed. A new study from Valassis titled...Read More