Loyalty360 Q&A: Marina MacDonald and Brenda Eddy, Red Roof, PT. I

  • September 25 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

 Red Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from. Mark Johnson from Loyalty360 had the chance to talk with Marina MacDonald, Chief Marketing...Read More

Roadmapping & Increasing Customer Loyalty | Loyalty360's Throwback Thursday

  • September 24 2020
  • Resource: Multimedia
  • Loyalty360

We asked leaders in brand loyalty and customer experience two questions: 1. "What is coming up on your roadmap, and how are you developing the roadmap?" 2. "How do we continue to increase customer loyalty?" In this video...Read More

KONG Box Becomes King of Dog Toys and Treats

  • September 24 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

  This year, when many consumers found themselves stuck working from home— or maybe not even working at all because of the pandemic —pet care supplier KONG decided to ask people how much their dogs were helping them through the...Read More

Apricot Lane Boutiques Growing Customer Base with Local ownership, PT. II

  • September 23 2020
  • Resource: Leaders in Customer Loyalty
  • Tim Pennington, Loyalty360

  Here is Part II of a recent Q&A we did with Stewart; you can read Part I here, and also watch a video interview with him here. Patrick Stewart is CEO of Apricot Lane Boutiques, which has 75 locations throughout the U.S. and growing. He...Read More

Listening to Customers Drives Guests to Red Roof

  • September 22 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

 Marina MacDonald and Brenda Eddy have spent their careers as top marketers at Red Roof making sure guests of the hotel chain received timely information and updates on their rewards program. But when the pandemic shut down many businesses...Read More

Apricot Lane Boutiques Growing Customer Base with Local ownership, PT. I

  • September 21 2020
  • Resource: Leaders in Customer Loyalty
  • Tim Pennington, Loyalty360

 Patrick Stewart is CEO of Apricot Lane Boutiques, which has 75 locations throughout the U.S. and growing. He has an extensive career in retailing, and came to Apricot Lane in 2018 after a three-year stint as chief marketing officer for Sears...Read More

Best Western and SureStay a Sure Success | Dorothy Dowling at Best Western, Part II

  • September 18 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

 In Part I of Loyalty360’s Mark Johnson’s interview with Best Western’s Dorothy Dowling, senior vice president and chief marketing officer, she spoke about the meaning of customer loyalty, how affiliating with Best Western...Read More

Frequency is Magic at Apricot Lane Boutiques

  • September 16 2020
  • Resource: Leaders in Customer Loyalty
  • Tim Pennington, Loyalty360

 Much like politics, Patrick Stewart believes all shopping should be local. The CEO of Apricot Lane Boutiques says that, despite a recent spate of national store clothing retailers shuttering many of their locations, their national brand of...Read More

Authors & Academia Podcast: Tom Nichols’ Death of Expertise Examines How Public Has Grown Increasingly Hostile to Experts, PT. I

  • September 15 2020
  • Resource: Leaders in Customer Loyalty
  • Loyalty360

  Tom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of National Security Affairs at the U.S. Naval War College...Read More

Best Western and SureStay a Sure Success | Dorothy Dowling at Best Western, Part I

  • September 14 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

 Best Western® Hotels and Resorts launched its SureStay Hotel Group® just four years ago, but the brand was named No. 1 in the economy segment in the J.D. Power 2020 North America Hotel Guest Satisfaction Study. SureStay achieved the...Read More

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