Q&A with Krystal Zell, Vice President of Customer Marketing and Operations at The Home Depot, Part 1

  • October 22 2020
  • Resource: Leaders in Customer Loyalty
  • Tim Pennington, Loyalty360

 Mark Johnson from Loyalty 360 recently had the chance to speak with Krystal Zell, vice president of customer marketing and operations at The Home Depot, about the launch of Home Depot’s expanded Pro Xtra loyalty program. Pro Xtra...Read More

Q&A With Kim Klenk, Growth Marketing Director for Branch Insurance

  • October 21 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

 Branch Insurance started in 2017 and has grown to over 1,000 customers since. The company offers customers a firm price for bundled home and auto insurance within seconds, using just a customer’s name and address. So, instead of...Read More

The Home Depot Works to Help Pro Customers Just as Much as DIYers

  • October 20 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

 If you walk down the aisle of a typical Home Depot store, you will probably cross paths with two types of customers: the do-it-yourselfers who might be working on a weekend project, and the professional contractor who might be remodeling a...Read More

Q&A with Donna Josephson, Senior Vice President and Chief Marketing Officer of Corner Bakery, Part II

  • October 16 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

 Donna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and catering as well. Corner Bakery started as a small...Read More

What Can We Do to Help You From an Association Standpoint? (PT.2) | Loyalty Live Throwback Thursday

  • October 15 2020
  • Resource: Multimedia
  • Loyalty360

Loyalty360 is always looking for feedback from its members on what it can do from an association standpoint to help and assist its members in servicing customers. Mark Johnson, CEO of Loyalty360 recently spoke with various leaders in the...Read More

TGI Fridays Works to Improve Rewards Program | Q&A with Ana Guzman, Director Of Loyalty And Customer Engagement at TGI Fridays, Part II

  • October 15 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

  As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is working to...Read More

Q&A with Donna Josephson, Senior Vice President and Chief Marketing Officer of Corner Bakery, Part I

  • October 14 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

 Donna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and catering as well. Corner Bakery started as a small...Read More

TGI Fridays Works to Improve Rewards Program | Q&A with Ana Guzman, Director Of Loyalty And Customer Engagement at TGI Fridays, Part I

  • October 13 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

  As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and customer engagement at TGI Fridays, is working to...Read More

Brands Learn to Pivot to Engage Loyal Customer During Pandemic

  • October 12 2020
  • Resource: Leaders in Customer Loyalty
  • Loyalty360

  With the coronavirus pandemic changing the landscape for consumer brands on a near-daily basis, it is more important than ever for those companies to engage and grow their existing customer base. Brands that are weathering the storm seem...Read More

TGI Fridays Deliver Feelings, Not Just Products

  • October 09 2020
  • Resource: Leaders in Customer Loyalty
  • Mark Johnson

  When TGI Fridays became a staple of American casual dining more than 55 years ago, it was all about the fun inside the restaurant and at the bar. Their locations provided an opportunity for consumers to meet new people and mix with friends...Read More

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