Kohl’s Seeks Greater Brand Loyalty through Sonoma Goods For Life
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Kohl’s wants to continue its momentum from 2015 and this week announced the re-launch of the billion-dollar private brand, Sonoma Goods For Life™, which is designed to offer a casual and easy lifestyle experience across all product categories to better serve today’s families. Making that customer experience paramount among its strategic marketing plan is a focus for Kohl’s. Sonoma Goods For Life’s new, curated assortment delivers modern, useful, and versatile fashion and home essentials and provides....

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