Videos & Podcasts

2012 has been the year of “testing” new mobile and payment technologies including loyalty and reward programs. These new technologies have driven more change in the payments industry in the past year than over the last decade and...Read More

As we’ve just elected a president, we thought it only fair to acknowledge another group of notable leaders: the brands elected to the 16th annual Brand Keys Loyalty Leaders List. Election to the list isn’t actually a matter of...Read More

Healthcare professionals often cite patient retention as a key to success, when in reality, it’s patient loyalty that causes long-term, exponential revenue growth.READ FULL ARTICLE HERE Read More

Loyalty marketers are facing a host of opportunities and challenges as they look to build or maximize the potential of their programs, according to loyalty experts who discussed industry trends during the Loyalty 360 Engagement & Experience...Read More

Mark Twain once said, “Loyalty to the country always. Loyalty to the government when it deserves it.”  Whether right, left or center, I hope you find the humor in that quote, especially now around election time. If nothing else,...Read More

Think about it. When was the last time you felt you came away having just had a great customer experience—after dealing with an employee that appeared to act as if they could have cared less about you, what you were buying, or your...Read More

If retailers were lawmakers, showrooming would be a punishable offense. The act of consumers examining a product in-store, not purchasing it there, then finding a lower price elsewhere, is an increasingly common phenomenon facing brick and...Read More

The last decade was spent chasing the proverbial “360 degree” or comprehensive view of the customer. A shift is now underway to the consumer driving the conversation, causing a need to deliver a 360 degree view of the company instead...Read More

The numbers are staggering. With a potential reach of more than 5 billion people across the globe, and an impressive 98% of messages being opened and read, it hardly comes as a surprise to learn that SMS is currently witnessing resurgence in...Read More

Conversion rate is like the Rodney Dangerfield of retail metrics – it gets no respect. It’s been around for decades, but to a great extent has been ignored by most retailers. However, things are changing. Retailers are starting to...Read More