A Q&A with Loylogic by Ben Ashwell

  • July 29 2010
  • Resource: Multimedia

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Building Customer Driven Organizations from the Bottom Up

  • July 28 2010
  • Resource: Multimedia

Connie Hill, Vera Centra, Inc.Company executive leadership needs to wake up and support their customer marketing teams!It’s no secret to marketers that today’s customers expect more from the companies they interact with. The explosion...Read More

Channel Loyalty

  • July 21 2010
  • Resource: Multimedia

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How to Make Voice-of-Customer (VOC), Enterprise Feedback and Engagement Initiatives Payoff

  • July 08 2010
  • Resource: Multimedia
  • Chris Cottle, Allegiance, Inc. and Claire Howells, Zions Bancorporation

Creating surveys, listening to customer feedback and gathering data are great to do, but how do you make them payoff. How do you get boardroom visibility for your initiatives? Chris Cottle, VP Marketing at Allegiance and Claire Howells, VP...Read More

Consumer Engagement 101

  • July 08 2010
  • Resource: Multimedia
  • Ian Baer, Big Fuel

The marketing revolution isn't just coming…it's over. And consumers have taken permanent control of the equation - selecting which brands they will embrace and which they'll reject. Discussions of impressions, response rates...Read More

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