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Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

The Leaders in Loyalty: Feeling the Love from the Loyalty Clubs
The Leaders in Loyalty: Feeling the Love from the Loyalty Clubs
  • InfoPrint Solutions and the CMO Council
  • May 26 2010
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Growing Customer Value through Shopper Marketing & Merchandising
Growing Customer Value through Shopper Marketing & Merchandising
  • Relevance Partners
  • April 21 2010
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The Top 10 Voice of the Customer (VOC) Best Practices
The Top 10 Voice of the Customer (VOC) Best Practices
  • Kyle LaMalfa and Bob Caruso, Allegiance
  • March 31 2010
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Contactless Payments: The ‘Tipping Point
Contactless Payments: The ‘Tipping Point' Is at Hand
  • Dom Morea, First Data
  • February 24 2010
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The Need for Branded Online Communities
The Need for Branded Online Communities
  • Aberdeen Group and Lithium
  • January 26 2010
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Measuring Engagement
Measuring Engagement
  • Bob Konsewicz, Strategic Consultant, Maritz Loyalty
  • January 13 2010
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11 Easy Ways to Improve Your Survey Response Rates
11 Easy Ways to Improve Your Survey Response Rates
  • Josh Harker, Data Gathering Strategist, Allegiance and Kyle LaMalfa, Best Practices Director & Loyalty Expert, Allegiance
  • December 23 2009
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When Mobile Coupons Replace Paper Coupons, Everyone Wins
When Mobile Coupons Replace Paper Coupons, Everyone Wins
  • Gerry Purdy, Ph.D and Vikrant Gandhi
  • December 15 2009
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Gold in Them Hills: Computing ROI for Support Communities
Gold in Them Hills: Computing ROI for Support Communities
  • FT Works and Lithium Technologies
  • November 18 2009
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Brand Authenticity: A New Way Forward in Customer Experience Management
Brand Authenticity: A New Way Forward in Customer Experience Management
  • David Robbins, Kerry Colligan, and Jeff Hall, Second to None
  • November 11 2009
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The Top 10 Voice of the Customer (VOC) Best Practices
The Top 10 Voice of the Customer (VOC) Best Practices
  • Kyle LaMalfa and Bob Caruso
  • November 04 2009
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The Vanishing Checkout Lane: Will Today
The Vanishing Checkout Lane: Will Today's Point of Sale Satisfy Tomorrow's Retail Customers?
  • Barry McCarthy First Data
  • November 03 2009
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