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Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

Improved Engagement Maturity Through Preference Management
Improved Engagement Maturity Through Preference Management
  • Eric V. Holtzclaw, Chief Strategist, PossibleNow
  • March 24 2015
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The Secret for Engaging Moms to Try, Buy and Share
The Secret for Engaging Moms to Try, Buy and Share
  • Punchtab
  • March 18 2015
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Preference Collection Best Practices
Preference Collection Best Practices
  • Jeff Jarvis, PossibleNOW
  • March 11 2015
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Differentiation through Outstanding Customer Experience
Differentiation through Outstanding Customer Experience
  • Idomoo
  • March 02 2015
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The Loyalty Program Participant Profile
The Loyalty Program Participant Profile
  • Emily Collins, Shar VanBoskirk, Samantha Ngo, Deluxe Corp.
  • March 02 2015
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Making the Case for Preference Management
Making the Case for Preference Management
  • Rob Tate, PossibleNOW
  • February 25 2015
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The Mommy Profiles: How to Market to Your Perfect Mom
The Mommy Profiles: How to Market to Your Perfect Mom
  • Punchtab
  • February 24 2015
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Five Steps to Hiring Employees for Customer Centricity and Cultural Fit
Five Steps to Hiring Employees for Customer Centricity and Cultural Fit
  • Matt Roddan, ORC International
  • February 19 2015
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Enterprise Customer Management
Enterprise Customer Management
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The Right Process Drives the Next Generation of Retail Value Propositions
The Right Process Drives the Next Generation of Retail Value Propositions
  • Synchrony Financial
  • February 12 2015
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Establishing True Relationship with Your Customers
Establishing True Relationship with Your Customers
  • Eric V. Holtzclaw, PossibleNOW
  • February 10 2015
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Diagnosing the Disconnect
Diagnosing the Disconnect
  • Scott Laing and Natasha Kennedy, ORC International
  • February 05 2015
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