Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

The Loyalty Program Participant Profile
The Loyalty Program Participant Profile
  • Emily Collins, Shar VanBoskirk, Samantha Ngo, Deluxe Corp.
  • March 02 2015
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Making the Case for Preference Management
Making the Case for Preference Management
  • Rob Tate, PossibleNOW
  • February 25 2015
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Enterprise Customer Management
Enterprise Customer Management
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Establishing True Relationship with Your Customers
Establishing True Relationship with Your Customers
  • Eric V. Holtzclaw, PossibleNOW
  • February 10 2015
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Diagnosing the Disconnect
Diagnosing the Disconnect
  • Scott Laing and Natasha Kennedy, ORC International
  • February 05 2015
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The Modern Model of Business Performance Research
The Modern Model of Business Performance Research
  • Natasha Kennedy, ORC International
  • January 22 2015
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Five Alternatives to the Endless Cycle of Discounting
Five Alternatives to the Endless Cycle of Discounting
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Kobie Quarterly Review: Retail Services Edition
Kobie Quarterly Review: Retail Services Edition
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