CONTENT GALLERY

For the purposes of this paper, “preference” is defined as a self-reported opinion related to interaction between customer and company on topics such as product interest, channel of choice and frequency of communication.These...Read More

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back, vendors in the same industry provided various...Read More

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren’t necessarily just interested in the cold hard cash. Loyalty program members also display greater potential...Read More

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should come as no surprise to anyone leading an...Read More

Let’s give our brains a break and let our humanity take over for just a moment.We can measure percentages, statistics, averages and can even create predictive models, but at the end of the day, that still doesn’t humanize your target...Read More

How does an organization find and hire the right people to help build the company? In our recent study of over 800 HR professionals globally, 37 percent of organizations we surveyed plan to increase staff over the next 12 months, but 81 percent...Read More

Place the customer at the center of every business decision and yield enterprise-wide success. Learn how a loyalty program’s data strategy can deliver enterprise-wide benefits and results. Enterprise Customer Management...Read More

The goal of this white paper is to serve as a strategic guide for the successful creation, development and launch of a new value proposition in order to drive greater customer engagement for a retail brand.Today, there are more loyalty and credit...Read More

Consumers’ expectations have changed. They want control over their communication with companies and they expect personalized, relevant messages. Marketing departments, customer support organizations and sales teams are forced to constantly...Read More

As the adage states, “There are always two sides to every story, and somewhere in the middle lies the truth.” In business, among the places truth can be found are in numbers, research, and analytics. Numbers don’t lie, but even...Read More