Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

The Modern Model of Business Performance Research
The Modern Model of Business Performance Research
  • Natasha Kennedy, ORC International
  • January 22 2015
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Five Alternatives to the Endless Cycle of Discounting
Five Alternatives to the Endless Cycle of Discounting
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Kobie Quarterly Review: Retail Services Edition
Kobie Quarterly Review: Retail Services Edition
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8 Ways to Promote a Loyalty Program
8 Ways to Promote a Loyalty Program
  • Crowdtwist
  • December 19 2014
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Don’t Rip and Replace— Wrap and Renew!
Don’t Rip and Replace— Wrap and Renew!
  • KANA®, a Verint® Company and Verint
  • December 17 2014
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Creating a Customer-Centric Business Culture
Creating a Customer-Centric Business Culture
  • Kalina Janevska, ORC International
  • December 15 2014
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