The topics of personalization and customer loyalty are quite often linked, but the impact one has on the other is sometimes elusive for brands.
Loyalty360 caught up with Misia Tramp, vice president customer experience strategy & insights for Metia, to learn more about these two topics and how they can be used to greater success for loyalty marketers.
We talk to many brands today about the topic of personalization, yet it remains a challenge for many loyalty marketers. Why do you think that is?
Tramp: Quite often, it’s been....