Videos & Podcasts

This episode of the Loyalty Management podcast series is titled "B2B: Five Reasons Why You Need A Relationship Survey", written by Sarah Simon of Confirmit.From time to time I hear whispers of business to business organizations...Read More

This episode of the Loyalty Management podcast series is titled "Reciprocity in Loyalty Programs", written by Naomi Kasolowsky of dunnhumby.Employee engagement is increasingly top of mind for most executives.  The fact that the...Read More

Did you know that referred customers are some of the most loyal customers you'll ever have? Referrals bring loyalty programs to a whole new level of customer engagement and retention, creating the perfect acquisition channel. Don't just...Read More

As customer experience becomes increasingly important as a competitive differentiator, marketing leaders are “on the hook,” according to analyst firm Gartner. As guardians of our brands, this shift makes sense. However, many marketers...Read More

Like most marketers you want to better serve your customers by delivering compelling and relevant experiences that differentiate, build loyalty and drive revenue for your brand.  Listen to this webinar to learn how to render experience...Read More

It’s important for enterprises to create a real dialogue with their customers, where, when and how they’re ready to listen and respond. These communications need to be convenient, accessible and easy to understand. Join us to learn...Read More

This episode of the Loyalty Management podcast series is titled "Integrated Loyalty: Holistically Measuring Customer Health", written by Clay Walton-House, Lenati.The science and art of measuring marketing effectiveness, especially...Read More

A few years ago, surveys were the only source of customer feedback used to support a company’s Voice of the Customer (VoC) efforts.  Fast forward and we’re now at the other end of the spectrum, with a multitude of services and...Read More

The value consumers place on customer service continues to increase as they look for differentiated experiences in the world of increasingly commoditized products and services.  Throughout my career in marketing, I’ve had the...Read More

Over the last decade, Retail, specifically brick and mortar, has been the poster child for digital disruption. As marketers and merchandisers begin to strategize about where they want to be in 2020, they will need to consider many elements of...Read More