Executive Perspectives: Listening to Your Customers Part 2

  • July 19 2018
  • Resource: Research And Reports

In last year’s Executive Perspectives Report called Listening to Your Customers, we reported on the responses CMOs, marketing, and operations executives gave to the following question: “What are the biggest benefits you receive and...Read More

Executive Perspectives: Disruption

  • June 28 2018
  • Resource: Research And Reports

Anyone familiar with Moore’s Law—that, essentially, computing power doubles approximately every two years knows that the acceleration of technology is only getting faster as time goes on. Disruption seems to be following this same...Read More

Executive Perspectives: The Changing Nature of Customers, Pt. 2

  • May 11 2018
  • Resource: Research And Reports

The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in the consumer is among the most vital skills a marketer can possess, yet in our discusssions with...Read More

Executive Perspectives: Sophistication

  • January 02 2018
  • Resource: Research And Reports
  • Loyalty360

We use the word sophistication in everyday conversation in different ways. One could talk about the sophistication of the wealthy, or how a neighborhood over time changed from simplicity to sophistication. The thesaurus lists the following...Read More

Executive Perspectives: Employee Engagement & Customer Loyalty

  • December 02 2017
  • Resource: Research And Reports
  • Loyalty360

Overall, marketers believe a vital connection exists between customer loyalty and employee loyalty (employee engagement). Years ago, a CEO of Campbell’s Soup once said, “To win in the marketplace you must first win in the workplace...Read More

CMO Challenge Report: Aligning Customer Loyalty and Brand Identity

  • September 27 2017
  • Resource: Research And Reports
  • Loyalty360

In the past two decades, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to billions of consumers at relatively little cost. Through mobile, digital, and...Read More

CMO Challenge Report: Customer Loyalty Defined

  • August 14 2017
  • Resource: Research And Reports

The fundamental nature of an idea or concept is never permanently fixed or static. The words and terms we use to describe a wide array of effects, events, and phenomena, are always in a state of flux; they adapt and evolve based on the needs of...Read More

CMO Challenge Report: The Promise and Potential of Social Media

  • July 27 2017
  • Resource: Research And Reports
  • Mike Wycoff

Few technologies have changed the nature of human interaction and mass communication as quickly as social media. When combined with the ubiquitous adoption of digital mobile devices, and the exponentially escalating capabilities that such...Read More

CMO Challenge: The Challenge of Data, Analytics, and Creating Insight, Part 2

  • May 12 2017
  • Resource: Research And Reports
  • Loyalty 360

Customer analytics is rapidly evolving. Additional challenges and issues arise in this space with every new analytics tool, coupled with the incredible increase of customer information. By now, almost everyone in the loyalty industry agrees that...Read More

CMO Challenge: The Challenge of Personalization

  • February 01 2017
  • Resource: Research And Reports

Everyone likes to feel special, like an individual, like they matter. Such recognition forms a central aspect of our identity, and it helps carve out our sense of place and purpose in the larger constructs of society and culture. This sense of...Read More

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