Loyalty360 2019 State of the Industry Executive Perspectives Report

  • March 20 2019
  • Resource: Research And Reports
  • Loyalty360

Creating engaging experiences that actualize emotional bonds and drive customer loyalty might be the best marketing strategy that brands can employ. As such, Loyalty360 believes that this strategy should be of utmost importance to marketers. As...Read More

Data and Analytics: A Hospitality Industry Perspective

  • March 14 2019
  • Resource: Research And Reports
  • Loyalty 360

Every company who is focused on customer loyalty is faced with the challenge of collecting data from an increasing array of new, disparate, confusing, redundant, and sometimes unidentifiable data sources.In addition, the tasks of extracting...Read More

The State of Best-in-Class Customer Experience Survey Report: Top Imperatives for Your 2019 & Beyond Marketing Strategy

  • March 08 2019
  • Resource: Research And Reports
  • Loyalty360 & SAP

Through a unique blend of content, networking, and research, Loyalty360 represents a community of the best voices and minds in the customer loyalty industry. As such, in partnership with SAP, we are thrilled to present our “The State of Best...Read More

Loyalty360 Executive Perspective: The Brand Guide to Tackling the Challenge of Data and Analytics

  • February 21 2019
  • Resource: Research And Reports
  • Loyalty360 & Aimia

Successful brands use data to direct business strategy, optimize customer journeys and craft relevant content. Join Mark Johnson, CEO, Loyalty360, and Sara Galloway, Director of Strategy, Aimia, as they dive into the challenges and...Read More

Loyalty360 Executive Perspective: Personalization

  • December 07 2018
  • Resource: Research And Reports
  • Loyalty360 & Baesman

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More

Loyalty360 Executive Perspectives: Corporate Social Responsibility

  • November 15 2018
  • Resource: Research And Reports
  • Loyalty360

In recent years, consumers have shown more concern for social justice causes. They are worried about climate change and sustainability. They are interested in more diverse workplaces, communities, and political representation. They want their...Read More

Executive Perspectives: The Changing Nature of Customers: A Travel and Entertainment Perspective

  • November 07 2018
  • Resource: Research And Reports
  • Loyalty360

Measurement is a necessity in every industry, and the travel and entertainment industry is no different. In fact, measurement might be even more important for brands offering travel accommodations and entertainment experiences, since data tracking...Read More

Loyalty360 Executive Perspectives: Loyalty Defined

  • October 09 2018
  • Resource: Research And Reports
  • Loyalty360

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More

Loyalty360 Executive Perspective: The Challenge of Personalization - A Qualitative Peer-Driven Perspective

  • October 03 2018
  • Resource: Research And Reports
  • Loyalty360 & SAP

Creating relevant and engaging experiences for customers might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. We...Read More

Loyalty360 Executive Perspective: The Challenge of Data, Analytics, and Creating Insight, Part 3

  • September 18 2018
  • Resource: Research And Reports
  • Loyalty360

Big Data and consumer analytics is becoming more sophisticated and is opening the door to both exciting opportunities and formidable challenges. Organizations are striving to get a clearer picture of their customers. Data about consumer behavior...Read More

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