78% of consumers say they are uncomfortable with today’s pace of change.
In an era defined by uncertainty, marked by economic turbulence, shifting technologies, and cultural polarization, this stat sets the tone for the 2025 loyalty landscape.
To help brands tackle these challenges, we talked to more than 5,000 consumers across the U.S., Canada and the U.K. to see how uncertainty is impacting their perceptions. With a unique mix of academics and actionability, this report goes in depth to help you digest data and activate loyalty strategies with the following key themes in mind:
01. Biodynamic Loyalty Systems:
How to pivot your ecosystem perspective for better loyalty results in today’s climate.
02. Game Science and Non-Transactional Engagement:
How the right game science strategy can drive non-transactional engagement for consumers.
03. The Loyalty Data Share:
How to maximize your data strategy by understanding what consumers will and won’t share (and why).
04. Loyalty at the Extremes:
How to make the most of your brand’s superfans.
05. A Deep Dive on Appeal:
How to use a loyalty drivers framework to create the most appealing mix of features, benefits and innovations.
Download the full report HERE.