Industry Contributed Research

With customer expectations increasingly centered on personalized and engaging rewards, 79% of businesses are planning to revamp their loyalty programs soon. Our report highlights the top loyalty trends shaping 2025 - enabling you to move beyond...Read More

Your go-to guide to creating and implementing successful email campaigns Despite the rise of new digital channels, email remains the powerhouse of marketing with an impressive $36 return for every $1 spent. But are you maximizing its potential...Read More

What if marketers could create a highly personalized communications plan for every individual in a database? What if the personalization was reflected across more than just content, but also cadence, preferred channel, layout, offers, and more...Read More

Businesses lose millions on generic promotion strategies. But with the right personalization software behind you, incentives become meaningful for your customers, and profitable for your business. With so many loyalty program and promotion...Read More

While artificial intelligence is an incredible technological advancement that has the potential to revolutionize every aspect of our lives, practical marketing applications can be just as transformative. AI-powered tools like Salesforce Marketing...Read More

Discover how aligning your brand with consumer beliefs can drive loyalty and revenueIn today's fast-paced market, consumers crave authentic connections with brands that share their values. Phaedon’s proprietary Participation Report...Read More

The 2024 Consumer Insights Report for Digital Commerce provides a wealth of information that eCommerce marketers can leverage to enhance their marketing campaigns. As the digital landscape evolves rapidly, staying attuned to consumer preferences...Read More

Embrace the new era of Identity Resolution   Marketers have anticipated the demise of third-party cookies for years and looked for alternative solutions. And while Google had decided not to deprecate the third-party cookie, but to put the...Read More

The Power of Performance Marketing in a Year of Upheaval   In today's fast-paced digital landscape, performance marketing has emerged as a critical strategy for businesses aiming to maximize their return on investment (ROI) and drive...Read More

76% of customers claim they are frustrated by content that lacks personalization. We live in a world where technology is a catalyst for customer experience. With the explosion of artificial intelligence at every brand’s doorstep, AI is no...Read More