Loyalty360 is hosting a webinar that answers that question. The webinar is titled, “LX + AI: The Four Letters That Will Super-Charge Your Loyalty Strategy in 2018,” and takes place on Tuesday, April 10, at 1:00 p.m. EDT, which will be...Read More

The loyalty industry seems to be more active now than ever before and various factors play a multitude of roles.   Loyalty360 talked to Jarod Sutton, Business Solution Manager at Comarch, about this reality and his views on other loyalty...Read More

So why will VIZIO’s Fandemonium loyalty program, which launched in 2013, end on May 31?   Loyalty360 asked a couple of its member companies to weigh in on the decision to end the Fandemonium loyalty program.   Evan Magliocca...Read More

Sometimes, viewing customer loyalty through another lens can inform a company’s decisions in a different light.   Loyalty360 talked to Mario Invernizzi, General Manager EMEA, Stellar Loyalty, about loyalty marketing in Europe and the...Read More

Talking about digital customer engagement to heighten the overall customer experience is one thing. Executing on a strategy geared toward this and achieving success is quite another.Best Buy is well on its way to sustainable success in the latter....Read More

While Bond Brand Loyalty’s 2017 Loyalty Report reveals that marketers are still missing opportunities to drive business results, a big surprise rose to the surface. Loyalty360 caught up with Kyle Davies, director marketing research, Bond...Read More

When Lynn LaRocca began her newly created position of chief customer experience officer for the New York Racing Association−which manages three thoroughbred race tracks in the state: Aqueduct, Belmont Park, and Saratoga−her No. 1 job...Read More

Officials at Brussels Airlines, which underwent a strategic turnaround, wanted to strengthen their loyalty prop­osition and supplement its existing Lufthansa Miles & More loyalty program with a new program focused on a different target...Read More

Generating customer loyalty can pose a significant challenge to marketers today. Driving long-term, sustainable customer loyalty with small business customers presents its own unique set of challenges. Loyalty360 caught up with Jessica Bradford...Read More

Engendering customer loyalty through personalized advertising is one of Rakuten Marketing’s specialties, along with conducting keen research about consumer behavior that can influence the customer journey and provide marketers with data that...Read More

Mobile has certainly picked up a full head of steam in recent years, which is a point that hasn’t been lost on officials at eBags, an industry-leading e-tailer and travel gear expert. Mobile customer engagement has become a top priority at...Read More

Personalizing the customer experience is a goal for any loyalty marketer because it can create emotional connections that can lead to brand advocacy. How to achieve this is, and being committed to it as a company, can be a daunting challenge. A...Read More

In what he labels a “monumental, industry-defining shift” for Wyndham Rewards, Noah Brodsky, senior vice president, worldwide loyalty and engagement, Wyndham Hotel Group, told Loyalty360 that by becoming the first hospitality company...Read More

We have heard the term Internet of Things (IoT) quite often in the loyalty industry. But, for many people, they’d like to know what it is and how it can impact the customer experience. Frank Gillett, vice president, principal analyst...Read More

One of the greatest opportunities for brands to create a memorable customer experience lies in the automobile industry. Specifically, automobile seat features improve the customer experience and enhance customer loyalty, according to the J.D...Read More

CVS officials hope that its latest digital solution, CVS Pay, brings them elevated customer engagement and customer loyalty. The new end-to-end mobile payment solution is the latest solution from CVS Health that uses digital tools to drive...Read More

For Tom Salutz, CEO at DataCo Solutions, customer loyalty comes from a positive customer experience. Data uncovers customer insights that are then leveraged through targeted communications at precisely the right time. Loyalty360 caught up with...Read More

Autonomy is an omnipresent trait in wireless customers in Canada, most notably Millennials (born 1982-1994), and this has led to a hands-on approach to resolving issues with their respective carriers by contacting customer service online and using...Read More

Officials at Pie Five Pizza Co. wanted to transform its loyalty program in 2013, moving from a paper-based rewards program to a data-driven solution. Since those changes were made, the loyalty program’s membership has jumped to about 660...Read More

Gaining brand loyalty domestically is a lofty goal for any company. For Netflix, engaging countries outside the U.S. is a key strategic goal. Netflix CEO Reed Hastings talked about that theme during the company’s first-quarter earnings call...Read More

Fast food burger chain White Castle just got a little more mobile with its recently revamped mobile app. The chain was among the first to offer mobile ordering as part of a fast food app, and continues to innovate in the way it builds customer...Read More

For Ken Moy, Director Payments for Subway, offering a customer-centric approach that holds a laser focus on meeting customer expectations is an integral aspect of attaining brand loyalty. Loyalty360 caught up with Moy for an insightful Q&A...Read More

Any marketer that has a loyalty program wants it to perform well and represent a significant percentage of overall sales. For Nordstrom, its loyalty program is booming. Michael G. Koppel, Nordstrom’s CFO and Executive Vice President, noted...Read More

Customer experience is such a key differentiator for marketers today, and the piece that will drive that experience is technology. According to a new market brief from Synchrony Financial, technology is the main influence for eight of the Top 10...Read More

Since Valentine’s Day is only two days away, it’s important to reveal the top-selling gift rewards from Maritz Motivation Solutions’ RewardSphere online shopping site. A key customer engagement trigger, RewardSphere offers more...Read More

Citi ThankYou Rewards members with an eligible Citi credit card now have a new, innovative way to use their ThankYou Points with Wonder—a next-generation gifting platform that is transforming the way digital gifts are delivered, tracked, and...Read More

Last week Gallup released a guide that offers some unique perspectives on customer-centricity, including actionable advice. The Guide to Customer Centricity: Analytics and Advice for B2B Leaders focuses on how brands can accelerate growth through...Read More

Every brand wants to create unique and compelling content to spark customer engagement on a regular basis. That’s what 21st Century Fox does. “The strength of our global brands is, of course, a direct result of our success in creating...Read More

Coca-Cola is, arguably, the most iconic brand in the world. But, company officials want to build a stronger brand and enhance customer relationships, while elevating brand loyalty. During Tuesday’s fiscal fourth-quarter conference call, The...Read More

Brooks Running, a global marketer selling performance apparel in more than 50 countries, wants to refresh its brand with its new, “Live the way you run. Run happy.” advertising campaign. The new slogan accompanies a campaign in which...Read More

Sally Beauty, the largest retailer of professional beauty supplies in the world, has big plans for 2016 that focus on a brand refresh and elevating the customer experience. During the company’s Feb. 4 fiscal first-quarter...Read More

Marketers seeking an edge in 2016 might take a look at interactive video. According to a new report from Brightcove, interactive video can heighten customer engagement with key audience segments. ​According to the report, practitioners broadly...Read More

Credit card loyalty programs aren’t always a streamlined experience. Especially when it comes to redeeming rewards, customers aren’t looking to engage with the program more than once every few months to make big point redemptions. Bond...Read More

Artemio Garza, Chief Brand Officer for Driven Brands, which includes MAACO and Meineke Car Care Centers, is very optimistic about 2016 and talked to Loyalty360 about how customer-centricity and customer loyalty are key priorities.Since MAACO has a...Read More