While Bond Brand Loyalty’s 2017 Loyalty Report reveals that marketers are still missing opportunities to drive business results, a big surprise rose to the surface.
Loyalty360 caught up with Kyle Davies, director marketing research, Bond Brand Loyalty, to find out what the surprise was and other assessments of the report.
What is your biggest surprise from the study?
Davies: One of the biggest surprises is the fact that member satisfaction drops more quickly than we might have expected immediately after somebody has made a....