Fast food burger chain White Castle just got a little more mobile with its recently revamped mobile app. The chain was among the first to offer mobile ordering as part of a fast food app, and continues to innovate in the way it builds customer engagement with loyal shoppers (Cravers, according to the brand), even outside of the dining room or drive-through.
“As a brand, we are constantly looking for ways to improve, evolve and keep up with ever-changing trends,” said Jamie Richardson, vice president of White Castle....