For Ken Moy, Director Payments for Subway, offering a customer-centric approach that holds a laser focus on meeting customer expectations is an integral aspect of attaining brand loyalty.
Loyalty360 caught up with Moy for an insightful Q&A.
What trends do you see or foresee related to digital customer engagement?
Moy: Guests today expect “Hyper-Convenience” and “Perfect Personalization”. The best digital customer engagements deliver against these themes in a way that surprises and delights their....