Artemio Garza, Chief Brand Officer for Driven Brands, which includes MAACO and Meineke Car Care Centers, is very optimistic about 2016 and talked to Loyalty360 about how customer-centricity and customer loyalty are key priorities.
Since MAACO has a deep rebranded approach to include a customer-centric focus, how has the company used its rich data to understand changes in customer behaviors that affect loyalty?
One of our primary methods of increasing retention and loyalty outside of in-shop sales efforts is email. With every estimate....