Focus on Mobile Customer Engagement Pays Off for eBags
LISTEN TO THIS ARTICLE
0:00 / 0:00

Mobile has certainly picked up a full head of steam in recent years, which is a point that hasn’t been lost on officials at eBags, an industry-leading e-tailer and travel gear expert. Mobile customer engagement has become a top priority at eBags, reflected by the company’s staggering year-over-year sales growth via mobile of 70 percent. Mobile traffic grew 67 percent during the company’s fiscal fourth quarter and 53 percent for the year. eBags aligned several initiatives around a mobile-first company strategy which....

Recent Content