Marketers seeking an edge in 2016 might take a look at interactive video. According to a new report from Brightcove, interactive video can heighten customer engagement with key audience segments.
According to the report, practitioners broadly define interactive video to include:
Paths/branching: Decision points in the video that allow viewers to choose different story paths.
Interactive experience: Quizzes, calculations, or assessments incorporated within the video.
Click within video: Clickable video hot spots....