Relevancy. Customer Engagement. Customer Experience. Customer Loyalty.
The message to loyalty marketers is all about relevancy, the linchpin to sustainable customer loyalty.
Loyalty360 caught up with Ron Orgiefsky, managing director at emnos, to talk about the power of relevancy for loyalty marketers.
We talk to brands on a regular basis and relevance is one of the buzzwords that almost always come up. Can you talk about the importance of relevance for brands and how they can impact customer engagement with relevant, timely....