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I just had the pleasure to attend the 2010 DMA Digital Marketing Days (June 14-16th, 2010) at the Hilton in New York City. I enjoyed a variety of great sessions that focused on the turbulent,  dynamic and exciting times for the direct...Read More

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After attending the DMA’s 2010 Retail Marketing Conference 2010 that was held last week (May 24-27th, 2010) at the Gaylord Palms in Florida, we again were told that the marketing industry is in transition. The lineup the DMA brought to the...Read More

Q&A with Kevin Grieve, CEO of MocapayRecording by Loyalty Mark Johnson, President & CEO, Loyalty 360Loyalty 360 recently polled its members to determine whether mobile is part of their customer loyalty strategies. The survey found that:36...Read More

With employee satisfaction at historically low levels – a Conference Board survey of 5,000 households found that fewer than half of U.S.  workers (45%) are satisfied with their jobs, the lowest level since record-keeping began 22...Read More

by: Mark Johnson, President & CEO, Loyalty 360Corporate social responsibility (CSR) is increasingly becoming an integral part of brands’ business strategies.  Typically, when we think of the term “social responsibility&rdquo...Read More

by: Mark Johnson, President & CEO, Loyalty 360200 University of Maryland students from a variety of majors were given what seemed to be a fairly simple challenge:  Abstain from social media for 24 hours.Simple?  Not for them...Read More