Videos & Podcasts

When it comes to loyalty among mobile phone users in the U.S., wireless carriers should start thinking long and hard about their ability to retain customers. According to a recent study released by WDS, a Xerox Company, 36% of U.S. customers...Read More

Voice of the Customer (VoC) is a market research technique used to capture customers’ expectations, preferences and aversions. Driven by today’s need to create actionable insight out of data, VoC has converged with business process...Read More

Fifty-three percent of mobile industry leaders believe that improving customers’ retail experience will be essential to creating a successful mobile wallet scheme. That’s what a recent SAP survey at the 2013 GSMA Mobile World...Read More

Baby boomers might get credit for breaking the cultural mold, but Millennials, their second generation of offspring – the first being Generation X –  are proving just as exciting and lucrative in their own unique way.Read Full...Read More

Let’s face it, everyone loves a great deal.  So the decline of daily deal giants LivingSocial and Groupon might seem puzzling to some, but a closer look provides a clear lesson on customer loyalty.Read Full Article Here Read More

Thought Leadership in Loyalty: Interview with Thomas Hutchison, Raley's and Bryan Baecker, dunnhumbyUSAIn this interview, Mark Johnson, Loyalty 360 CEO & CMO asks Loyalty Expo speakers, Tom Hutchison and Bryan Beaker to address the...Read More

Often retailers and other organizations don’t understand how banks make money on credit products offered to their customers (like private label and cobrand cards tied to loyalty programs) and how value is created.  This gap in...Read More

Shoveling snow, grocery shopping, folding laundry, some daily activities just don’t scream fun…but maybe they should.  We’ve all heard about gamification– using game design elements to drive desired behavior while...Read More

What is the Holy Grail for business? Customer loyalty.  Rather, true loyalty that is undying allegiance to a brand or product.  Establishing true loyalty is the ONLY way to create a sustainable competitive advantage.  So, how does...Read More

For many loyalty programs, mobile marketing offers the potential to explore new heights in record time, creating positive customer experiences and ensuring customer loyalty.Read Full Article Here Read More