Videos & Podcasts

Our brand is 6 years old and with a small budget, social media was our Superman, Hulk and Mickey Mouse all rolled into one.  We learned alot over the years:It's not about money, it's about timeIt's not about us, it's about...Read More

Social Media holds enormous potential for driving loyalty and retention, yet many companies do not have a clear social strategy or understanding of how best to integrate social media into their retention and loyalty plans.  We all want to...Read More

Most brands look to understand how loyal their customers are right now. Few think to understand how likely their customers are to enter into and develop a real relationship with their brand, or how to put a strategic plan in place to move from...Read More

Want to do more for your brand than just give away free stuff? Learn how to evolve a rewards program in to an “engagement” program that develops brand advocates. The Prevacid(R)24HR Perks Program has evolved through the years, starting...Read More

As brands seek to expand their single view of customer data solutions to cover all interaction nodes on the customer journey map, strategies are needed to ensure engagement data are being captured in an optimal manner, allowing marketers to craft...Read More

Loyalty is a deeply entrenched marketing tool for financial institutions, retailers, airlines and hotels.  However, until recently loyalty really wasn’t on the radar for marketers in key industries such as: consumer packaged goods (CPG)...Read More

Research proves that customers who have a better experience come back for more and that satisfied customers can become your best marketing tool.  But how do you lead your workforce to create those compelling experiences?  How does the...Read More

In this session Bloomin’ Brands’ VP of Marketing Services, Desmond Edwards and loyalty technology provider, Paytronix’ Andrew Robbins will share real-life lessons learned from loyalty pilots launched by some of the nations’...Read More

This interview was conducted by Clark Buckner from TechnologyAdvice.com (they offer a top list of customer loyalty programs, resources for employee teaching games and innovative employee programs, and much more).In a roundtable discussion of...Read More

Loyalty Best Practices Part 1: Barriers to ParticipationRead More