Videos & Podcasts

This episode of the Loyalty Management podcast series is titled "Journey Mapping Has a New Customer – The Marketing Department", written by Nancy Porte of Verint.There is no denying that consumers are in charge of the way...Read More

This episode of the Loyalty Management podcast series is titled "Keeping your Message Simple Helps to Drive Loyalty to Your Brand", written by Joe Disharoon of Epsilon.“Don’t let your channel be the driver of the content...Read More

The domination of Amazon has forced retailers to verticalize, whitelabel, and prioritize their own products over those of the CPG brands who, for so long, relied on retailers are their primary sales channel. This squeeze changes everything.In...Read More

Does your loyalty program need a tune-up?  While you can significantly benefit from the convenience of an automated loyalty platform, staying on auto-pilot without regular inspections can be costly. This podcast will outline a...Read More

This episode of the Loyalty Management podcast series is titled "To Cobrand Or Not To Cobrand?", written by Jonathan Gelfand of Partner Advisors.  Cobrand credit card programs can help businesses solve three key...Read More

In the era of the consumer review, an increasing number of digital channels and a 24/7 shopping cycle, customers are more empowered than ever before and driving major change within businesses. Since the cost to acquire a new customer is so high...Read More

Many organizations are recognizing that it is absolutely essential to align employee engagement and customer experience initiatives with organizational strategy and purpose.  Without this alignment, it is virtually...Read More

Brand loyalty is undergoing a major transition. More than ever before, customers are continually reevaluating their brand choices and carefully discerning which are truly worthy of their scarce dollars and even scarcer "attention currency...Read More

It is no longer a point of debate whether it’s important for organizations to deliver highly relevant and personalized customer experiences on every channel. The question facing us today is what exactly is a great customer experience and how...Read More

Journey mapping is an interactive approach to discover what customers truly want – the critical moments of truth – that drive business success and customer loyalty. Using multiple points of views (customers, employees, partners), it...Read More