Fireside Chat Preview | McClatchy

  • June 21 2018
  • Resource: Multimedia
  • Mark Johnson, Loyalty360

Welcome to an audio preview of our upcoming Fireside Chat, featuring McClatchy!Read More

[Podcast] HapYak - Building Customer Loyalty with Personalized Video

  • March 20 2018
  • Resource: Multimedia
  • Loyalty360

As marketing technology continues to grow more advanced across the customer loyalty industry, personalized content has gone from a differentiator to an expectation. Customers no longer respond to one-size-fits-all campaigns, and video content isn...Read More

[Podcast] How Dunkin’ Donuts Converged Mobile, Loyalty, and Payments to Create a New Customer Engagement Medium

  • February 27 2018
  • Resource: Multimedia
  • Loyalty360

Designing a superior customer experience now requires the ability to adeptly leverage the power of mobile and various digital devices with near seamless flexibility. The approaching ubiquity of this technology, which has been exponentially...Read More

[Podcast] How Ryder Drives Customer Loyalty on the Long Road Ahead

  • February 19 2018
  • Resource: Multimedia

Almost without exception, understanding who your customers are has become a fundamental tenet of contemporary customer engagement. Regardless of brand, industry, or vertical, acquiring keen and accurate customer insights resembles an arms race...Read More

[Podcast] Powering Lifetime Relationships - The Three Steps

  • February 09 2018
  • Resource: Multimedia
  • Tad Fordyce

Creating and maintaining customer loyalty is a long journey. Loyalty marketers must have an outlined strategy at the time of customer acquisition for how they are going to build, maintain and power lifetime connections over the course of the...Read More

[Podcast] Delivering a Next-Generation Loyalty Program

  • February 09 2018
  • Resource: Multimedia
  • Gilbery Bailey

For Groucho’s Deli, a franchise restaurant operation, customer engagement and data-driven customer insights have been the dual drivers behind the growth and adoption of its wildly popular and successful loyalty program. The Groucho’s...Read More

[Podcast] 5 Key Building Blocks to Grow Customer Loyalty in Retail

  • February 09 2018
  • Resource: Multimedia
  • Ron Orgiefsky

Today's digital environment has dramatically changed the landscape for traditional brick and mortar retailers, full of both opportunities and challenges. On one hand, retailers are coping with customer retention issues while trying to secure...Read More

[Podcast] Authors & Academia - Jonah Berger

  • February 05 2018
  • Resource: Multimedia
  • Mark Johnson

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and author of New York Times bestsellers Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape...Read More

[Podcast] How the Art of Storytelling Shapes Digital Customer Engagement

  • January 31 2018
  • Resource: Multimedia
  • Loyalty360

Marketing has evolved. No longer can brands send out generic messages designed for a mass audience and then simply wait for consumers to magically engage with a product or service. Now, real-time social and digital communications, combined with...Read More

[Podcast] Interview with Loyalty Expo Keynote Mitch Prinstein

  • January 25 2018
  • Resource: Multimedia
  • Mark Johnson, Loyalty360

Newly announced as keynote speaker of Loyalty Expo 2018, Mitch Prinstein is the author of Popular: The Power of Likebility in a Status-Obsessed World, and serves as the John Van Seters Distinguished Professor of Psychology and...Read More

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