Industry Contributed Research

Has martech failed marketers? Marketers aren't using their tools. They don't feel confident with AI. They can't even find their audiences. Why? Hightouch's latest report found that most of the time, the issue is data. Unpack...Read More

AI is Everywhere, and it’s shaping how companies compete. Every executive we surveyed confirmed their organization uses AI. The industry has moved past experiments into scaled impact. AI is embedded into workflows, fueling efficiency...Read More

Win the season with Kobie’s annual Holiday Guide, designed to help leading brands prepare for and surpass consumer expectations throughout the holidays. Break through the noise of discount fatigue and attention share by applying...Read More

In the QSR industry, loyalty programs must do more than deliver discounts—they need to drive repeat visits, encourage digital adoption, and capture actionable customer insights. The 2025 State of Customer Loyalty Reportfrom Loyalty360...Read More

In today’s fast-evolving Consumer Packaged Goods (CPG) landscape, building and retaining customer loyalty is no longer just an option—it’s a necessity. With competition intensifying, digital disruption accelerating, and consumer...Read More

In this Q&A, FIS® loyalty expert Mladen Vladic explains why rewards must be an integral part of the card payments ecosystem. Learn how an enterprise approach to loyalty can unlock long-term growth for your financial institution.Click...Read More

Loyalty isn’t just evolving—it’s being rewritten by AI. This ebook is your front-row seat to that transformation. Packed with expert insights and real-world success stories, The Definitive Guide to AI in Loyalty Programs...Read More

Our latest research reveals critical gaps between what consumers want from loyalty programs and what programs deliver. Download the infographic to see key takeaways from our recent research findings based on a nationally representative survey of...Read More

Traditional lifecycle marketing is broken. Campaigns are hard to scale, A/B testing is slow, and personalization often falls flat. It's time for a new approach.   This in-depth whitepaper introduces AI Decisioning, a transformative...Read More

A staggering amount of choice for buyers and low switching costs make retail loyalty a tough nut to crack. Where most retailers see 25–30 % of their customers making repeat purchases, top-performing retail loyalty programs help companies...Read More