Industry Contributed Research

Leveraging Customer Data Analytics to Drive the Customer JourneyToday's brands are sitting on a gold mine of customer data - but are you putting it to use? Our guide will show you how to:Unlock the power of your customer dataBuild high-impact...Read More

Loyalty programs are critical for brands that want to create dynamic interactions with consumers. By offering their most loyal customers incentives like free products or services, elite status and more, these programs drive affinity and have...Read More

In a world of KPIs, ROAS and CTRs, understanding your marketing’s real impact may have you saying, “IDK.”Measurement is the bread and butter of any good loyalty program—but no single metric is going to give you a full...Read More

Understanding customer perceptions about brand loyalty programs  Customer loyalty: Brands want it. They chase it. They invest in solutions for it. But are brands working as efficiently and smartly as possible? Are they fostering the...Read More

Discover how effective loyalty programs drive customer retention, increase revenue, and improve business performance.   In today’s competitive landscape, an effective loyalty program is more than just a nice-to-have — it’s...Read More

Comarch and Global Loyalty Organisation are delighted to present the Customer Loyalty Predictions, a uniquely comprehensive exploration of consumer loyalty in 2024 and the trends to shape 2025. This study offers a rare lens into the regional...Read More

We can see the future. You probably can see it too: technology. But as AI and other advances open new possibilities for building brand devotion, it becomes increasingly important to keep the human experience at the forefront. Finding ways to...Read More

Executive summary Marketers need to reevaluate their Gen Z strategies to create memorable brand experiences that convert one-time consumers into lifelong advocates. Key takeawaysComplex motivations: Gen Z's post-pandemic behavior is...Read More

While the game-changing potential of AI to transform the customer experience and strengthen customer loyalty is widely recognized across the business world, practical applicability and specific use cases remain underdeveloped and underused...Read More

Although loyalty programs have long been effective tools for driving consumer engagement and spend, launching them across diverse global markets presents unique challenges. Cultural norms, financial customs, spending behaviors, and preferences can...Read More