Industry Contributed Research

The 2024 Consumer Insights Report for Digital Commerce provides a wealth of information that eCommerce marketers can leverage to enhance their marketing campaigns. As the digital landscape evolves rapidly, staying attuned to consumer preferences...Read More

Embrace the new era of Identity Resolution   Marketers have anticipated the demise of third-party cookies for years and looked for alternative solutions. And while Google had decided not to deprecate the third-party cookie, but to put the...Read More

The Power of Performance Marketing in a Year of Upheaval   In today's fast-paced digital landscape, performance marketing has emerged as a critical strategy for businesses aiming to maximize their return on investment (ROI) and drive...Read More

76% of customers claim they are frustrated by content that lacks personalization. We live in a world where technology is a catalyst for customer experience. With the explosion of artificial intelligence at every brand’s doorstep, AI is no...Read More

You’re never too big to establish a more human side to your loyalty efforts.On the following pages, we’ll define what humanizing loyalty means and why it’s more critical than ever to creating an unbreakable bond with your...Read More

The modern customer craves constant value when it comes to their loyalty program. They want tangible returns on their purchases in the shape of defined and relevant ways to spend their rewards currency. They want experiences that let them flexibly...Read More

Are you struggling to keep your loyalty program members engaged? Not seeing value across your enterprise or return on loyalty investments? In an ever-changing world where perception = reality, it’s no longer sufficient to merely survey...Read More

Talon.One's promotion gamification report gives you the inspiration and the techniques you need to offer your customers a more engaging shopping experience.  Promotion gamification report covers:Why gamified promotions resonate with...Read More

In 2024, the travel sector has been breaking boundaries. Through March 2024, consumer spending on travel remains strong, and passenger traffic has soared. Mastercard Economics Institute anticipates this momentum will continue as consumers...Read More

Health insurance providers are increasingly challenged with promoting preventive care and wellness within their member base. As a solution, they are embracing healthy rewards and loyalty platforms to incentivize healthy behaviors.This white paper...Read More