Industry Contributed Research

Maybe you’ve heard that gamification and offering incentives and rewards (i.e., incentive marketing) will boost engagement with prospects and customers. It sure does for brands like Arby’s, eBay, AT&T, Wal-Mart, and...Read More

In its just released Industry Brief, “Corporate Social Responsibility: Making a Difference for Customer Relationships,” Loyalty 360 – The Loyalty Marketer’s Association shares insights from industry leaders about the impact...Read More

We live in an economy where personal consumption is over $11 trillion and plastic payments have surpassed all other payment options at the point-of-sale. Mobile payments, however, remain a nascent offering, representing only 0.01% of retail...Read More

The dunnhumby Customer Centricity Index (CCI) measures customers' perceptions of how well retailers meet their needs and wants.This report provides a ranking of the most customer-centric retailers in the food service industry. dunnhumby...Read More

At the heart of any successful customer relationship is the fact that we must listen and respond to our customers’ needs. Through our Voice of the Customer initiative we continuously ask customers how we can become a better business partner....Read More

Virtual currency programs point the way to the next generation of acquisition initiatives.Corporate marketers are constantly facing the challenge to find the right incentive to acquire new customers. It’s inefficient and...Read More

How Businesses can use Gamification to Engage & Motivate Gen Y Employees and, in the Process, Benefit Everyone.The emergence of Generation Y, people born from the early eighties to mid-nineties, as a demographic force is driving dramatic...Read More

Tips from the Expert’s PlaybookYou’ve optimized for search engines and analytics—but are you influencing and optimizing how your users engage with your site? “Gamification”—the process of adding game...Read More

Engaged Enterprise is a new term used to describe today’s leading-edge companies that are successfully and actively engaging every aspect of their organizations — their employees, their partners and their customers — into a...Read More

In 2011, Aimia commissioned research firm Harris Interactive to conduct a survey of the Millennial consumer segment (ages 19- 29) in Canada, the United Kingdom and the United States. The survey focused on Millennial attitudes and behaviours...Read More