Industry Contributed Research

In Part One of our roundtable discussion about best practices in extracting maximum impact from business intelligence, we looked at the reasons companies struggle with getting the most value from their market research efforts. In Part Two, we...Read More

The global mobile wallet market is expected to reach 1,420.8 million users by 2020* (quite the number). And our research bears that out: As of October 2014, consumers were dabbling with mobile payments and (excluding the notable exception of...Read More

In order to determine the true value and revenue growth potential of each of their customers, this major hotel chain had been using predictive analytics based on historical customer data. The model they had built depended on data being collected...Read More

Businesses around the world agree that engaged workforces are good for their bottom lines. But just how good? Through our research at ORC International, we have demonstrated that an engaged workforce provides a better customer experience, which...Read More

Most companies fail to realize the best value from their market research efforts. That’s usually due to a lack of coordination among those doing the research and those who could make best use of it. Companies may have valuable data on...Read More

This year, the holiday season is expected to see an increase of 5 percent in sales coming on the heels of last year’s 3.6 percent increase according to dex media. So how do you make yourself stand out in the blizzard of holiday...Read More

Businesses across the globe feel a great shift: The competitive  landscape is changing, opening the door to more organizations  gunning for growth. From our increased reliance on technology to a greater number of businesses offering...Read More

Why Read This White Paper?According to Gallup’s 2013 study “State of the American Workplace,” 70% of employees are not engaged at work.Most organizations aren’t doing what it takes to engage their people from...Read More

“It is better to give than to receive,” or so the saying goes. But as a time-starved and convenience-centric society grows increasingly fond of giving digital gift cards whenever gift giving is called for these days, both sides of the...Read More

Call it the “age of the customer” or the era of the “Internet of me”...just don’t call it an engagement landscape that brands control. Customers are absolutely in the driver’s seat, defining which channels they...Read More