Wealthy investors aren’t all that different from main street America, at least when it comes to using social media and mobile devices, an essential factor in managing the customer experience for this market sector, according to new research from the Lake Forest, Ill.-based Spectrem Group, a strategic consulting and market research firm specializing in the affluent and retirement markets.
A growing number of wealthy investors are using smart phones for talking, texting, and emailing and are spending more time on Facebook, LinkedIn,....