Ford Expands Customer Loyalty Strategy with Rewards Credit Card
Ford Motor Co. is enhancing its customer loyalty ecosystem by launching a co-branded rewards credit card in partnership with Bread Financial. The new Ford Rewards Visa Signature Card connects directly to the FordPass Rewards program, giving customers more ways to earn points not only through vehicle-related purchases but also from everyday spending. With millions already enrolled in FordPass Rewards, the card is designed to deepen engagement and extend benefits beyond the....