Ford Expands Customer Loyalty Strategy with Rewards Credit Card
Ford Motor Co. is enhancing its customer loyalty ecosystem by launching a co-branded rewards credit card in partnership with Bread Financial. The new Ford Rewards Visa Signature Card connects directly to the FordPass Rewards program, giving customers more ways to earn points not only through vehicle-related purchases but also from everyday spending. With millions already enrolled in FordPass Rewards, the card is designed to deepen engagement and extend benefits beyond the initial vehicle purchase.
Beth Leverton, Ford’s director of rewards and loyalty, said: “What started as a question — how do we continue to level up the Ford ownership experience — became something bigger.” Leverton described it as a “technology-forward financing program designed around the reality of ownership.”
Cardholders can earn higher reward rates on Ford-related purchases, such as transactions through Ford’s website and dealerships, while also collecting points on common expenses like fuel, EV charging, groceries, and dining. These points can be redeemed for maintenance, repairs, accessories, connected services, or even applied toward the purchase of a new vehicle. The program also includes introductory perks, such as 15,000 points and $100 in statement credit for meeting early spending thresholds. In addition to rewards, the card introduces flexible financing options, including zero-interest installment plans for eligible Ford purchases, helping customers better manage ownership costs.
Learn more about the FordPass Rewards Visa here.
Taco Bamba Launches App and “Bamba Nation” Loyalty Program
Taco Bamba has introduced a new mobile app and loyalty program, Bamba Nation, to strengthen customer engagement as it continues expanding across multiple states. Built in partnership with Thanx, the app supports online ordering and rewards while maintaining the brand’s distinctive personality and in-store energy. The Bamba Nation program allows members to earn 10 Bamba Bucks for each eligible dollar spent, both in-app and in-store purchases, which can be redeemed for food, merchandise, and exclusive perks. The program includes tiered membership levels—Bamba Curious, Bamba Head, and Bamba Ultra—each offering increasing benefits, such as free menu items, recurring rewards, and branded merchandise as customers spend more throughout the year.
Taco Bamba CEO Michael Pereira said, “At Taco Bamba, my focus is on growth and development of our talent and our business, and our loyal customers are the reason that growth is possible in the first place. Launching the Taco Bamba app allows us to honor those fans who’ve been with us from the beginning, while building the infrastructure we need to connect with guests across new markets.”
Beyond rewards, the app provides a centralized digital experience with features like order tracking, promotions, and early access to new menu items and events. The initiative reflects Taco Bamba’s effort to build stronger relationships with its growing customer base while extending its unique brand identity into the digital space.
Learn more about the Bamba Nations Rewards program here.
AT&T Unveils AI-Powered App for Unified Service Management
AT&T is rolling out a redesigned app that brings all its services—wireless and home internet—into a single, streamlined platform. The new app is centered around a generative AI assistant, offering a more personalized and efficient way for customers to manage accounts, shop for services, and get support. The app allows users to handle multiple services in one place, access detailed usage insights, control connected devices, and customize features like downtime schedules. It also introduces an improved shopping experience, enabling both new and existing customers to explore plans, purchase devices, and even try AT&T services directly within the app.
AT&T Chief Marketing and Growth Officer Kellyn Smith Kenny said, “Millions of customers already rely on our apps every month to manage their AT&T experience. That scale created an opportunity for us to think bigger: to build a single flagship app that brings services together in one place. The new AT&T app is designed around our customers’ lives, not just their bills, making it faster and easier to manage services, shop, get support when needed, and stay connected to what matters most.”
Built with a modern design and simplified navigation, the platform aims to reduce friction and improve convenience. It also consolidates notifications and communications into one hub while providing faster assistance through AI-driven support. This launch reflects AT&T’s broader strategy to create a more seamless, AI-driven digital experience, with ongoing updates planned to further enhance functionality and usability.
Original Article Links:
Ford Rolls Out Visa Rewards Credit Card
Taco Bamba Launches App and Loyalty Program
AT&T Launches New App to Simplify Customers’ Digital Experience