Chime Launches ‘Chime Prime’ to Redefine Rewards in Everyday Banking
Chime has introduced Chime Prime, a new premium membership tier aimed at customers who use Chime for their primary checking account. The launch builds on the company’s strong growth, with Chime reportedly opening more new checking accounts than any other U.S. financial institution, outpacing traditional banks. As more consumers move away from legacy banking providers, Chime is strengthening its position by offering a rewards-focused experience built on its long-standing fee-free model.
Chime Chief Growth Officer Vineet Mehra said, “Chime has become America’s top choice for new checking accounts because we built a better, fee-free alternative to traditional banking. Chime Prime builds on that foundation. When members make Chime their primary account, they should receive more — more rewards, more savings, and more benefits — without large balance requirements or subscription fees.”
Chime Prime is automatically available to members who receive at least $3,000 in qualifying monthly direct deposits. The tier includes a range of benefits designed to enhance everyday banking, such as 5% cash back on a selected spending categories, a 3.75% annual percentage yield on savings, and premium travel perks like lounge access and concierge services. Additional features include fee-free overdraft protection, early access to paychecks, quicker loan availability, priority customer support, the onyx Chime Card, and access to exclusive events—all without monthly fees or subscription costs. Alongside this rollout, Chime is also upgrading its existing Chime Plus tier, increasing its cash-back rewards to 2% for qualifying users.
Learn more about Chime Prime here.
Benjamin Moore Marks Fifth Contractor Appreciation Month
Benjamin Moore has launched its fifth annual Contractor Appreciation Month, a North America–wide initiative recognizing residential and commercial painting professionals. What began in 2022 as a single week of recognition has expanded into a month-long celebration, engaging tens of thousands of contractors across the U.S. and Canada. The program reflects the company’s continued focus on honoring the skilled professionals who play a central role in its legacy and the broader paint industry.
Benamin Moore VP of Customer Segmentation Marketing, Mindy Murphy, said, “For generations, painting contractors have remained at the heart of Benjamin Moore. Over the past five years, Contractor Appreciation Month has given us the opportunity to celebrate that commitment at a scale the entire industry can feel – bringing together the painters who show up every day with skill, dedication and an unwavering commitment to their craft.”
This year’s celebration features a wide range of activities, including a traveling “Contractor Appreciation On Tour” experience with 16 stops across seven major North American markets, as well as in-store events hosted by local retailers. Contractors can participate in networking opportunities, exclusive promotions, and giveaways designed to support their craft and strengthen connections within the industry. A major highlight for 2026 is the introduction of two custom-wrapped Ford F-150 Platinum truck giveaways—one for a U.S. contractor and one for a Canadian contractor—available to those who attend events in person. By combining recognition, engagement opportunities, and product education, Contractor Appreciation Month continues to evolve into a large-scale industry event that celebrates craftsmanship while reinforcing Benjamin Moore’s commitment to painting professionals.
Learn more here.
ALDI and Instacart Launch New Digital Shopping Experience Nationwide
Instacart and ALDI U.S. have introduced a redesigned ALDI website and mobile app, creating a more streamlined and personalized online shopping experience for customers across the United States. Built on Instacart’s Storefront Pro platform, the new digital experience integrates ecommerce and fulfillment into a single system, allowing shoppers to easily browse and purchase ALDI products. This launch builds on a long-standing partnership, with Instacart now serving as ALDI’s exclusive fulfillment provider for both its website and app. The upgraded platform enhances how customers shop by offering improved product discovery, personalized recommendations, and meal planning tools such as shoppable recipes. Shoppers can continue to enjoy fast and reliable service, including delivery and curbside pickup in as little as an hour.
Instacart VP of Commercial Partnerships, Ryan Hamburger, said, “ALDI is known for offering their customers incredible value, and we’re proud to partner with them to make sure that value translates seamlessly into their digital experience. What makes this partnership special is that it goes beyond ecommerce. By combining Storefront Pro and fulfillment into one integrated platform, we’re helping ALDI U.S. scale faster while preserving everything that makes their brand special. We’re proud to deepen our partnership and support their continued expansion across the U.S.”
This collaboration is the latest step in a relationship that began in 2017, when ALDI first partnered with Instacart for same-day delivery. Since then, ALDI has expanded its digital capabilities across more than 2,600 stores nationwide. By leveraging Instacart’s enterprise technology, ALDI joins hundreds of retailers using the platform to unify online and in-store experiences, enabling scalable growth while maintaining control over its brand and customer experience.
Original Article Links:
America’s #1 Choice for Banking Expands Its Lead with the Launch of Chime Prime
Benjamin Moore Celebrates Contractor Appreciation Month as Program Marks Five-Year Milestone
ALDI U.S. Debuts New Nationwide Digital Experience Using Instacart's Enterprise Technology