Half of UK adults are more likely to make a purchase from a store or brand if it offers a loyalty card scheme, according to new research from Plastic Card Services, a UK based plastic card manufacturer. The latest study of more than 2,000 consumers across the UK revealed that two thirds of respondents said such schemes make them feel more loyal and over 80 percent would replace a card if they lost it.
Consumers aged over 55 are five times more likely to use loyalty cards than those under 25, according to the survey. However, the younger....