Tim Hortons Integrates QR Code Technology for Camp Day Outreach

Tim Hortons has partnered with Scanbuy, Inc. mobile marketing solutions to support the company’s annual Camp Day. Restaurant owners in Canada and the United States will donate 100 percent of hot and iced coffee proceeds to support Tim Hortons Foundation Camps.

QR Codes will be integrated into the Camp Day awareness campaign to help guests learn about Tim Hortons Foundation Camps and donate to the effort. QR codes will be featured on point-of-purchase materials and other marketing collateral.

Through Scanbuy’s technology, guests who scan the QR code will be instantly directed to the Foundation's website where they can access more information about the programs offered, the impact on underserved communities, and ways to donate time and funds. 

"We are excited about integrating QR Codes into Camp Day awareness," said Shannon Hall, Executive Officer, Fundraising at Tim Hortons Foundation Camps. "The easier it is for guests to learn about Tims Camps, the more likely they are to support our efforts to change the lives of youth that need us most."

Tim Hortons Foundation Camps are skills-based models designed to help disadvantaged children learn confidence, leadership, resilience, and courage, at no charge.

"Our involvement with Tim Hortons Foundation Camps is the perfect match for our company culture," said Maryann Moschides, Chief Marketing Officer and General Manager for Scanbuy. "We are always thrilled when our technology is used to support such an important cause."

There are several ways to support Camp Day: purchase coffee or a Take 12 order, purchase a Camp Day bracelet or round up to the nearest dollar. One hundred percent of the proceeds go to Tim Hortons Foundation Camps.

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