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When 80% of the country comes to your brand every month — as is the case for Tim Hortons in Canada — areas for improvement aren’t obvious.
“That means effectively all Canadians are coming,” says Matt Moore, Vice President of Digital and Loyalty at Canada’s largest restaurant chain known for its coffee and donuts.
In fact, Tim Hortons sells over 5 million cups of coffee every day, with these 80% of Canadians visiting one of nearly 4,000 Tim Hortons in....
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