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Mobile and social customer experience strategies are becoming more important than ever for brands, with retail and restaurant consumers using these channels to make decisions – even while in-store, according to a new survey from the Empathica Inc., Consumer Insights Panel survey.
The research also showed that mobile technology has become commonplace during shopping and dining experiences. At least half of consumers with smartphones have looked for reviews about a retailer during a visit – as well as 10 percent of consumers....
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