Nebraska restaurant locations target Gen Y with unique mobile marketing initiatives

Denver - June 22, 2010 - Today, Mocapay announced a partnership with Dakota/Nebraska Fresh-Mex, LLC, a franchisee and area developer for Qdoba Mexican Grill®, one of the nations’ largest Mexican fast-casual chains, to offer its unique mobile marketing platform to Qdoba customers in Nebraska. Using Mocapay’s patented software-based service, Qdoba will now be able to provide customers with valuable notifications about promotional offers and restaurant news in real-time. In addition, Qdoba is excited to provide its Nebraska customers with information from the local high schools and the University of Nebraska at Omaha, via the mobile device. Qdoba is active in the Omaha community and recently donated a Fun Center for patients at Children’s Hospital & Medical Center.

Leveraging the new customer mobile marketing strategy, Qdoba will be able to reach customers 24/7 through push notifications to retain and grow customers and evangelize the brand. The Mocapay experience will enable Qdoba to deliver targeted messages regionally in Nebraska, or even to one specific store to engage customers with Qdoba.

“Our customers are part of the Qdoba family and we are committed to providing technologies that are relevant and help better the experience at our stores. Many of our customers are digitally savvy Millennials and we wanted to give them an additional channel to stay connected with our brand beyond the counter,” said Ken Friednash, president of Dakota/Nebraska Fresh-Mex, LLC. “We chose Mocapay because of the breadth of the platform, as well as the ability to get up and running quickly. We are excited to launch this innovative rollout and we believe our customers will enjoy interacting with us in a new and exciting way.”

Research suggests that 70 percent of consumers ages 18-29 send text messages using their mobile phone-a sweet demographic for mobile marketers. By introducing the Mocapay experience to consumers in Nebraska, Qdoba is broadening its digital reach and mobilizing the brand to reach a more connected consumer.

“Qdoba is a proven innovator in the latest technology trends which is an important distinction of the brand for Gen Y consumers. By deploying an integrated marketing channel, they are using the latest in mobile technologies to deliver a scalable marketing solution as they continue to grow their brand in Nebraska,” said Kevin Grieve, CEO, Mocapay. “We have an important opportunity with Qdoba to leverage marketing capabilities and demonstrate to customers how important this brand is to specific communities in Nebraska.”

The Mocapay experience will be available for consumers at Qdoba locations in Omaha, Papillion and Lincoln, Nebraska.

About Mocapay
Mocapay is a mobile platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses these merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information visit

About Qdoba Mexican Grill®
Qdoba Mexican Grill is an artisanal Mexican kitchen where anyone can go to enjoy a fast, handcrafted meal prepared with fresh ingredients and innovative flavors. Each Qdoba restaurant showcases food that celebrates Qdoba’s passion for ingredients, a menu full of innovative flavors, handcrafted preparation and inviting service. Founded in Denver in 1995, Qdoba is among the nation’s largest Mexican fast-casual chains with more than 500 restaurants in 43 states and the District of Columbia. Qdoba is a wholly owned subsidiary of Jack in the Box Inc. (NASDAQ: JACK). Franchise development rights exist for additional Qdoba Mexican Grill restaurants in areas throughout the nation. For more information about Qdoba or about franchising opportunities with the company, please visit

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