TORONTO - Shoppers Drug Mart’s popular rewards program is about to get less rewarding for its members — and more lucrative for the retailer — just as new generic drug rules start to squeeze the retailer’s bottom line, the Globe and Mail reports.
Changes to Shoppers’ Optimum loyalty program mean that its members will have to spend at least $800 before they begin to receive benefits, up from $700.
At the highest reward level, consumers who spend $9,500 will now be allowed to redeem $170 in discounts on future....