Loyalty360 Members Honor Heroes, Keep Customers Connected, and Shoppers In-Style

As we kick off May, everyone is anxious to see what the next few weeks will hold as some cities, states, and countries begin to cautiously ease restrictions and re-open some businesses, many of which have been hit hard by the COVID-19 outbreak. Through most of March and April, companies have been required to pivot and adapt like never before – and they may never be the same.

Over the past few weeks, we have been able to share news on several members who, despite the challenges and unforeseen hurdles thrown their way, have shifted in one way or another to keep a focus on customers, employees, and communities.

In this Loyalty360 member update, we are excited to highlight a few members (and clients of members) who are focused on innovation to keep customer connections going strong, as well as brands who have taken the time to say “thank you” to healthcare and frontline heroes standing strong during these hard times.
Wyndham Hotels & Resorts Honors Everyday Heroes
To honor and thank those working hard on the frontlines of the COVID-19 outbreak, Wyndham has announced its #EverydayHeroes initiative, offering all essential workers instant complimentary Gold membership upgrades in its loyalty program, Wyndham Rewards. Those eligible include a wide variety of workers, including, but not limited to, truck and delivery drivers, warehouse workers, construction workers, grocery associates, and of course, healthcare workers.

The offer is available to new and existing Wyndham members and is easy to access. Individuals can simply claim their upgrade by visiting wyndhamrewards.com/heroes.

Additionally, Wyndham has shared that members can get involved in giving back as well. Members can choose to donate points to one of the brand’s charitable partners, many of which are fighting burdens created by COVID-19.
Express Takes Fashion and Style Online During Isolation
Express understands that our everyday life may feel different, but its commitment to customers is unwavering.  They continue to aim to create confidence, inspire self-expression, and provide the best fashion and style advice for their customers.

Their new hashtag, #ExpressTogether, is their way to inspire customers to stay confident, expressive, and, most importantly, connected.  Customers are encouraged to share how they’re spending their time and staying inspired, with Express contributing to the conversation as well.  Together Express and their customers share a little bit of the stay-home life and style.

Even if customers are not able to shop in-store, Express has ensured that customers can still get help picking out the right styles. Live Digital Stylists are available via Live Chat 12 hours a day to have a real Express stylist help with fit, color, and styles for the right purposes.

Not to leave member benefits behind, Express has let members know that March and April rewards that were earned have been extended for longer use. These can be used online, or the extension is there to help members evaluate if using them in-store may be a future option. To alleviate any concerns about their purchases, for items purchased online or in-store, Express has extended the return policy from 60 to 90 days, making it a risk-free purchase.
McDonald’s Celebrates Healthcare Workers and First Responders with “Thank You” Meals
As a token of appreciation to healthcare workers, police officers, firefighters, and paramedics that continue to be committed to everyone’s safety, McDonald’s announced in mid-April that its restaurants are offering free Thank You Meals until May 5. Each meal is available at no charge via drive-through or carry out at McDonald’s across the United States. Recipients can choose from a variety of meal options during breakfast, lunch, and dinner. Each is served with a note of appreciation and serviced in a McDonald’s iconic Happy Meal box, in hopes of bringing a smile and fun to those who have been tirelessly working to ensure their communities remain safe. 
GameStop Helps Customers Get Your Gaming On – Quick, Safe, and Easy
As retail shops are still closed or only allowing a limited number of customers inside with several restrictions and guidelines, GameStop quickly invented a new option for customers looking to get their game on. The new delivery model is called DELIVERY@DOOR and allows for a quick and easy, contactless pickup that’s safer for Game Advisors and customers. Customers can simply order online and then will receive a confirmation email when their purchase is ready. When ready, customers can call the store, and one of the associates will have the product available to go at the door.
To read other Loyalty360 member updates, we have included links to other articles in the series below:

April 20, 2020 – Domino’s, Floor & Decor, and Jebbit

April 13, 2020 – featuring Food Lion, Lenovo, and TELUS
April 6, 2020 - featuring Papa John’s, American Eagle/Aerie, Kellogg’s, Brierley,
and Social Media Link
March 30, 2020 – featuring Ally Financial, The Vitamin Shoppe, and Bloomin’ Brands

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